Purchase Behavior & Category Usage

Where sauces are bought, how often they're used, what pulls people in, and what holds them back. Consistency and time-saving lead; price and health worries push the other way.

Where they buy

QUA11 · up to 3 channels

AVG39.7%

Physical supermarkets / hypermarkets

91.1%

+51.4pp

Online grocery delivery

55.3%

+15.6pp

Online supermarkets / hypermarkets

45.5%

+5.8pp

Neighborhood grocery stores

32.1%

-7.6pp

Discounters

9.7%

-30.0pp

Specialty or organic food stores

4.5%

-35.2pp

Usage frequency (3 months)

Q14

AVG16.7%

3 times a week or more

41.2%

+24.5pp

1-2 times a week

35.2%

+18.5pp

2-3 times a month

15.4%

-1.3pp

Once a month

5.5%

-11.2pp

Never used in past 3 months

1.8%

-14.9pp

Only 1 or 2 times in the past 3 months

1.0%

-15.7pp

Price vs. brand · liquid sauces

QUA12 · sub-category 2

AVG20.0%

I usually buy based on price but will pay more for brands I trust

25.9%

+5.9pp

I compare both price and brand to find the best overall value before deciding.

25.5%

+5.5pp

I usually buy my preferred brand but will switch if the price difference is large

23.4%

+3.4pp

I always buy my preferred brand, regardless of price

17.6%

-2.4pp

I always buy the cheapest option, regardless of brand

7.6%

-12.4pp

Flavour repertoire · Q15 (prepared in past 3 months)

Recipes made with a cooking aid

Q15 · select all

AVG36.3%

Biryani Mix

71.0%

+34.7pp

Kabsa Mix

70.8%

+34.5pp

Mandi

41.9%

+5.6pp

Masala / Tikka Masala

40.2%

+3.9pp

Shawarma

39.2%

+2.9pp

Bukhari

37.0%

+0.7pp

Pasta Sauce (Red/White/Pink)

36.0%

-0.3pp

Butter Chicken

31.8%

-4.5pp

Maqlooba

26.4%

-9.9pp

Tandoori

21.8%

-14.5pp

Sayadeya

19.7%

-16.6pp

Other

0.1%

-36.2pp